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Meet the Founder of Story As...

Adam Davidson spent several years working with a group of economists and business school professors at Harvard and MIT, coming up with a framework for the twenty-first century economy.


Together, they concluded that the economy had, essentially, flipped. In the 20th century, the fundamental business strategy was commoditization: to make the same stuff over and over again, faster and faster, cheaper and cheaper.


This created commoditized companies with little distinction between them filled with employees who were commodities, each trying to be a carbon copy of the other.


That commoditized economy led to massive scale and growth. But it petered out.


Now, the core economic engine is differentiation: each company and each employee need to show their unique characteristics. Not what makes them the same but what makes them different.


A lot of companies are doing this. They have their own distinct culture, they create distinct products and services.


But a lot of them, frankly, suck at telling their story.


Struggling to convey what makes you unique?


We can help.


Crafting story. We have some of the world's greatest storytellers in print, audio, video. We have worked at the highest levels of storytelling: creating NPR's Planet Money, writing for the New York Times and The New Yorker, working on Academy-Award-winning films, like The Big Short.


Learning Design. Our partnership with Jackrabbit LX gives us deep expertise and experience in understanding how to best convey complex information to a targeted audience so they learn it deeply.


Together, we can help companies take control of their story and how it lands for the people who matter most.


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Adam Davidson, Senior Storytelling Fellow

Adam Davidson, is one of the most widely respected business journalists in the US. He co-founded NPR's Planet Money and went on to be economics writer at The New York Times Magazine and The New Yorker. His book, The Passion Economy: The New Rules for Thriving in the Twenty-First Century, received rave reviews, including a "best business book of 2020" from Amazon.

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Simon Greenwold, CEO, Story As

Simon has spent over 25 years working in complex corporate and not-for-profit environments.  As a leader at pioneering edtech company 2U and in multiple executive roles at Northwestern University, he has learned how to design and enact meaningful strategies and programs that stick. And as a recovering scholar of literature and culture, he understands the power of story to move and compel individuals and groups and is excited to bring the lessons of narrative force to leaders of mission-driven organizations.

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James Altman, Story As - Chief Strategy Officer

                              Jackrabbit LX - President and Chief Strategy Officer

As President at ( James provides strategic advice and guidance on the growth and structure of the company, while engaging with clients at a high-level to develop learning strategies, project outcomes, and provide creative inspiration. He is proud to have helped change the landscape of learning at leading institutions like Northwestern University where he managed centralized e-learning tools and systems, and dynamic and innovative companies like 2U Inc. where he built and ran several curriculum departments.


Jason Gorman, Story As - Chief Learning Officer
                              Jackrabbit LX - 
Founder and CEO

For over 20 years, Jason has been designing powerful, vibrant, and emotionally engaging learning environments. As the Chief Learning Officer at Story As and CEO of Jackrabbit LX, he leads a team of experts in consulting and design, as well as developing innovative educational programs, products, and experiences. 


Dr. Raghu Krishnamoorthy, Senior Consultant

Dr. Raghu Krishnamoorthy is the Senior Fellow and Director of the University of Pennsylvania's acclaimed Chief Learning Officer doctoral program. His research is centered on the future of work, the workplace, and the worker, and he has written and lectured extensively on the subject. Raghu worked as an executive with 38 years of experience in human resources and learning prior to entering academia. He was named among the top 50 Asian Americans in business in the world of business in 2009.


Jackrabbit LX

When your organization needs to transform its capabilities through learning and development, Jackrabbit LX is your partner to create programs tailored to your needs. Using modern learning experience design practices, we harness the science of learning and the art of storytelling to envision, design, and scale transformational learning. 

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